Marketing Capability & Digital Enablement Programme

A structured training programme to ensure a business owner/manager develops the management capability to efficiently promote their business in the right channels to attract the right clients.
This Course is registered with the Management Capability Development Voucher Fund.  Find out more by visiting

Course Includes

We will use our extensive accumulated commercial experience to work with you “one on one” and interact with staff while introducing and teaching you how to:
  • Review the current marketing and strategies you are using.
  • Determine the effectiveness of those strategies
  • Develop and implement additional, or replacement, strategies.

Course Content

The program is customised to suit the business, the key objectives are to understand how to carry out some or all of the following marketing activities:
  • Marketing Strategy
  • Marketing Audit
  • Vision Statement
  • Core Values
  • Key Offerings
  • Persona Mapping
  • Objectives
  • Marketing analysis
  • POD’s
  • Competitor analysis
  • Buying process
  • Tactical Activation plan
  • Branding
  • Market Research
  • Target Marketing/Segmentation
  • Sales Strategies
  • Effectiveness of Sales and Lead Generation activities
  • Client Management
  • E-commerce

Learning Outcomes

  • The ability to create such marketing programmes in-house
  • A focused digital marketing strategy with a supporting plan to ensure that any marketing efforts carried out are targeted and generate results. This is achieved by working through the real plan as part of the learning.


Price: The standard cost of this service is $5,900 excl GST however, this can vary depending on the amount of training required. (Min $2,950 excl GST - Max $5,900excl GST)

This course is for: Business owners or senior managers responsible to market the business.

Time Commitment: The owner will need to commit a minimum of 10 hours to complete and up to a maximum of 20 hours. This is delivered via 4-hour sessions with 1 hour of homework per session. (minimum 2-sessions, max 4 sessions)

Locations: Auckland | Bay Of Plenty | Canterbury | East Coast | Hawke's Bay | Manawatu Wanganui | Marlborough Nelson Tasman | Northland | Otago | Southland | Taranaki | Waikato | Wellington | West Coast
This Course is registered with the Management Capability Development Voucher Fund.
Find out more by visiting