Low Cost Guerilla Marketing Workshop

This module will allow them to multiply the use of existing marketing materials to gain more sales with very little input and investment needed.
This Course is registered with the Management Capability Development Voucher Fund.  Find out more by visiting www.regionalbusinesspartners.co.nz

Too many organizations spend a lot of money on marketing campaigns, use them once, and then put them on the shelf.

This module will allow them to multiply the use of existing marketing materials to gain more sales with very little input and investment needed.

A totally interactive workshop that allows the business owner to learn new approaches to producing marketing material. They will leave with new ideas and fresh approaches to rejuvenate their existing marketing material.

Course Includes

Two marketing formats

OUTSIDE-IN MARKETING

Revolves around high-cost activities such as advertising, radio, television, cold-calling campaigns, etc.

INSIDE-OUT MARKETING

Revolves around utilizing the clients and products you already have and expanding that market by cross-selling, up-selling and the introduction to existing client’s databases. It is cost-efficient, easy to implement with low capital outlay and quick initiation.

Course Content

  • Finding ways of changing existing marketing materials slightly to appeal to new user groups.
  • Small enhancements to a product or service that will allow the introduction of cross and up-selling as well as the introduction to new user groups.
  • Aspects of referrals, networking, and business relationship marketing.
  • Looking at the use of words and structure in advertising formats such as letters, flyers, advertising etc.

Learning Outcomes

  • Know how to roll out existing marketing ideas to a far wider group with greater effect at no or low cost.
  • Have a strong understanding of both inside out and outside in marketing formats and will learn how to enhance their products and services in order to cross an up-sell whilst also looking at existing marketing initiatives and identifying new markets to provide offerings to.

Details:

Price: $5,900 Excl. GST (Per person)

This course is for: Business owners or Sales and Marketing managers

Time Commitment: 20 hours is required. Training is delivered in 4x 4hr sessions with 1xhr homework/prep required per session

Locations: Auckland | Bay Of Plenty | Canterbury | East Coast | Hawke's Bay | Manawatu Wanganui | Marlborough Nelson Tasman | Northland | Otago | Southland | Taranaki | Waikato | Wellington | West Coast
This Course is registered with the Management Capability Development Voucher Fund.
Find out more by visiting www.regionalbusinesspartners.co.nz
09 366 1665 | hello@weareattain.com
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