Local Area Marketing
This is the essence of no cost/low cost marketing. How can you take a simple action and leverage it to incorporate more demographic groups, roll it out more often and add more contact and sales points? Turn one client in a company into the catalyst for relationships with everyone. Turn a trade show into a lead generating bonanza.
"I started with an advertisement in the school magazine and now gain at least 20 policies a year."
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How do you make a single piece of marketing 10X more effective while spending almost nothing?
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How do you create marketing that you do not pay for until someone has bought from you?
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What is the secret that can turn a sausage sizzle into a 30% increase in sales?
This is about leveraging all the marketing activity you do into much, much more than it is right now. The best part is that you can turn it on or off as you need to!