Module 03

Attac90 - Module 3 Listening And Knowing Your Benefits

Master the art of truly listening to your clients' needs, and discover how emphasizing benefits over features transforms customer interactions into lasting partnerships
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What's included?

  • Manual
  • Videos
  • Exercises

Learning Objectives

  • To understand the importance of truly  listening as opposed to simply hearing.
  • Tell the difference between a feature and a benefit.
  • Understand the impact of features and benefits on how our buyer reacts.

Learning Outcome

  • Identifying features, and benefits.
  • The right benefit for the right customer.
  • Identifying the customer’s decision criteria.
Meet the instructor

Bill James

An internationally recognised sales expert, Bill is a multiple award-winning presenter. He can show  you how to sell as yourself without compromising your values. Working with brand new sales professionals and high performers, giving them the extra 2% advantage they are looking for. You will see his decades of experience in every example and practical idea provided throughout Attain courses. 
Patrick Jones - Course author